Interior Design Colours as Determinants of Emotional Response and Mood of Adults Shopping Inside D-Choice Mall and Ibom Market Square in Akwa Ibom State
Keywords:
Color, Interior Design, Color Psychology, Emotions, Mood, Ibom Tropicana Mall, De Choice Mall, Uyo and Akwa Ibom StateAbstract
The study explored interior design colors as determinants of emotional response and mood of adults shopping inside d-choice mall and Ibom market square in Akwa Ibom State. In carrying out the study, survey research design was adopted for this study. The study was carried out in D-Choice Mall and Ibom Market Mall in Uyo Local Government Area in Akwa Ibom State. The targeted population for the study comprised of all adults shopping inside D-Choice Mall and Ibom Market Square. Simple random sampling technique was used to select 120 respondents used for the study. The instrument used for data collection was a structured questionnaire titled “Exploring the Use of Color in Interior Design (ETUOCIQ)”. Face and content validation of the instrument was carried out by an expert in test, measurement, and evaluation in order to ensure that the instrument was potent enough to collect accurate and adequate data for the study under consideration. The reliability coefficient obtained was 0.92, and this was substantially high enough to justify the use of the instrument. The researcher subjected the data generated for this study to appropriate statistical technique such as percentage analysis used in answering the research questions. Based on the result of the findings, the study concluded that there is significant relationship between interior color design and its effect on emotions and mood. The study showed that red indicate Intensity, anger, excitement, lust orange indicates Impulsiveness, caution, warmth yellow indicates Friendly, happiness, optimism green indicates Productive, calm, relaxed, cold blue indicates Happiness, playfulness, productive. The study recommended that designers and painters should be familiar with the emotional and psychological effects of various colors.
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