Management of the Competitiveness of Enterprises, Taking into Account the Preparation of Production

Abstract

Every enterprise within our time is in a competitive environment that is constantly changing. Under the influence of the work of huge teams of marketers and specialists in other areas, aimed at promoting goods of a certain brand, the possibility of choosing goods and services is constantly growing and increasing. In the current market conditions, a certain flexibility and maneuverability of the enterprise is simply necessary. It also requires an individual approach to the consumer in the market and the ability of the enterprise to quickly respond to changes in demand and purchasing power of consumers.