Getting Fooled by Marketing Tricks in People's Mind While Buying the Products of Modern and Popular Brands
Keywords:
Luxury products, Human brain, Consumer behavior, Brand identityAbstract
This article examines the connection between luxury products and the human brain, focusing on the psychological and neurological factors that drive consumer desire. It explores how luxury brands tap into the brain’s reward system, influencing perceptions of value and status. By analyzing the brain’s response to luxury, the article highlights the deep-rooted appeal of these products in the modern economy and discusses the ethical considerations of using neuroscience in luxury marketing.
References
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This article explores how luxury branding affects brain responses and consumer perceptions.
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Focuses on how sensory experiences influence consumer evaluation of luxury brands.
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Examines how visual and tactile cues contribute to the perception of luxury brands.
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6. Books
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A comprehensive exploration of how neuroscience is applied to marketing, including luxury goods.
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This book provides insights into luxury consumer behavior and the psychological factors at play.
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Offers an in-depth look at luxury brand management and the psychological aspects influencing luxury consumers.
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Discusses strategies for luxury brand management, integrating psychological and marketing perspectives.
11. "Consumer Neuroscience"by Moran Cerf and Manuel Garcial
Explores the intersection of neuroscience and consumer behavior, with relevance to luxury products.
