Improving the Quality of Customer Service in Banks

Abstract

In the article, the banking services provided by banks and the level of customer satisfaction with banking services and the factors influencing it are researched based on theoretical and practical data. Also, based on the use of foreign experiences and the results of conducted surveys, the quality of commercial banks' customer service has increased, and the banks' more stable operation is based on this. It is justified that the increase in the level of satisfaction of clients with banking services directly leads to the improvement of the quality of services provided by banks and the further development of interbank competition in the market of banking services, the wider use of modern types of services, and scientific proposals and practical recommendations have been developed. The appearance of the client's trust in the bank with quality service and the types of trust as an external factor were considered and analyzed.