Evaluation of Marketing Efficiency in Commercial Banks and Improvement of Sales of Banking Products

Abstract

In the fiercely competitive landscape of commercial banking, the efficacy of marketing strategies is paramount for sustaining growth and profitability. This study delves into the evaluation of marketing efficiency within commercial banks and proposes strategies for enhancing the sales of banking products. The research employs a mixed-methods approach, integrating quantitative analysis of marketing metrics and qualitative assessments of customer preferences and market trends. Through comprehensive data collection and analysis, the study aims to provide insights into the current state of marketing effectiveness in commercial banks. Key areas of investigation include the alignment of marketing strategies with customer needs, the utilization of digital channels for outreach, the effectiveness of cross-selling techniques, and the integration of customer feedback into product development. By assessing these factors, the study seeks to identify opportunities for improving marketing efficiency and driving sales growth. Furthermore, the research proposes actionable recommendations for commercial banks to enhance their marketing efforts. These recommendations encompass the adoption of personalized marketing approaches, leveraging data analytics for targeted campaigns, enhancing customer engagement through innovative channels, and fostering a culture of continuous improvement within marketing teams. Ultimately, the findings of this study aim to provide commercial banks with actionable insights to optimize their marketing strategies and effectively promote banking products in today's dynamic market environment. By enhancing marketing efficiency, banks can strengthen customer relationships, expand market share, and achieve sustainable growth in the competitive banking industry.