THE COST ABILITY OF USING STRATEGIC MARKETING MANAGEMENT TOOLS IN ENTERPRISES DURING A COMPETITIVE ENVIRONMENT

Authors

  • Allayarov Shamsiddin Amanullaevich DSc., Associate Professor, Tashkent Institute of International school of finance technology and science, Tashkent, Uzbekistan
  • Yakubov Madaminbek Abdurakhimovich student of the “Economics” faculty, Tashkent State University of Economics

Abstract

This article aims to briefly review the problems of using strategic marketing management tools in enterprises, which are becoming the main category of strategic management. The author focused mainly on wide-scale theoretical issues of management. Next, the author tries to describe the main issues, including the advantages of management selection and the advantages of using them correctly. Strategic marketing management requires a deep understanding of the market, strategic thinking and strong execution skills.

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Published

2024-07-22

How to Cite

Allayarov Shamsiddin Amanullaevich, & Yakubov Madaminbek Abdurakhimovich. (2024). THE COST ABILITY OF USING STRATEGIC MARKETING MANAGEMENT TOOLS IN ENTERPRISES DURING A COMPETITIVE ENVIRONMENT. EUROPEAN JOURNAL OF BUSINESS STARTUPS AND OPEN SOCIETY, 4(7), 92–97. Retrieved from http://inovatus.es/index.php/ejbsos/article/view/3717

Issue

Vol. 4 No. 7 (2024): European Journal of Business Startups and Open Society (2795-9228)

Section

Articles