Analysis of Factors Affecting Tourist Interest in Visiting Tourist Destinations for the Likupang Special Economic Zone (SEZ)

Abstract

This research was conducted to determine the factors that influence the interest of tourists visiting the Likupang SEZ Tourism Destinations. This research is a quantitative research, using Confirmatory Factor Analysis tool, by assessing the location of tourism using the appointed variables, namely Infrastructure, Cleanliness and Internet Network. The population is tourists who visit tourist destinations in the Likupang SEZ, The sampling technique used the Accidental Sampling technique with an unknown population, the number of samples was determined using the Lemeshow formula, which was a minimum of 97 samples. Data collection uses questionnaires that are distributed directly to tourists who are found at tourist sites, data processing uses SPSS version 25. The result of this research is that Infrastructure affects Tourist Visiting Interests at the Likupang SEZ Destinations. In the analysis of factor data, it proves that Infrastructure, Cleanliness and Telecommunication Networks are factors in the Visiting Interest of tourists in the Likupang SEZ, by forming one factor, namely the Infrastructure Factor, so that to see the effect, additional analysis is used, namely simple regression analysis using Infrastructure Factors on Visiting Interest. The result of this research is that Infrastructure affects Tourist Visiting Interests at the Likupang SEZ Destinations. In the analysis of factor data, it proves that Infrastructure, Cleanliness and Telecommunication Networks are factors in the Visiting Interest of tourists in the Likupang SEZ, by forming one factor, namely the Infrastructure Factor, so that to see the effect, additional analysis is used, namely simple regression analysis using Infrastructure Factors on Visiting Interest. The result of this research is that Infrastructure affects Tourist Visiting Interests at the Likupang SEZ Destinations.