Influences Instagram on Destination Image of a Country

Authors

  • Dilora Ikhtiyorovna Khaydarova Lecturer, Bukhara state university, Bukhara, Uzbekistan
  • Nafisa Bakhodirovna Djurayeva Lecturer, Bukhara state university, Bukhara, Uzbekistan

Keywords:

Instagram, destination image, Social media marketing, image of a country, blogger

Abstract

The aim of this research has been to explore and describe the influence of Instagram on destination image of country. The purpose of this study was to understand how marketing tools can be achieved using Instagram. Based on the research question a literature review was formed. Methodologically a quantitative approach was used. Authors learned the Instagram account of famous bloggers and how it is influence on the image of the destination.

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Published

2022-05-14

How to Cite

Khaydarova, D. I. ., & Djurayeva, N. B. . (2022). Influences Instagram on Destination Image of a Country. EUROPEAN JOURNAL OF INNOVATION IN NONFORMAL EDUCATION, 2(5), 60–65. Retrieved from https://inovatus.es/index.php/ejine/article/view/807

Issue

Vol. 2 No. 5 (2022): European Journal of Innovation in Nonformal Education

Section

Articles

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