Comprehensive Analysis of Linguistic-Structural and Semantic Features of English Folklore in Social Networks

Abstract

This article presents the outcomes of a study focusing on the advertisement posts in the English segment of Instagram as a manifestation of contemporary network folklore. The study delves into the definition of folklore, its various forms, characteristic features, and nuances. Given the current popularity of network folklore, the article identifies its unique attributes: variability, collectivity, frequent reproduction, formulaic nature, improvisation, among others. Based on these attributes, a classification of network folklore's forms of existence is proposed, encompassing crowd-sourced forms, polycode forms, and communicative forms.