Commercial and Non-Commercial Marketing in Information and Library Activities

Abstract

This article focuses on the knowledge of the theoretical foundations of marketing and its practical application in the organization of work in modern information-library institutions in the conditions of rapid development of the present time. The introduction of the concept of marketing into the library activity is aimed at the business, initiative of the head of the institution, the correct determination of his strategic direction in the future, the correct organization of work activities, the maximum satisfaction of the needs and demands of readers, and the enrichment of the library budget, recognizes that it is an activity aimed at the formation and activation of requirements in the field.