Psycholinguistic and Sociocultural Influences of Advertising Texts

Abstract

The analysis of advertising texts shows that experts use different language tools to increase the effectiveness of the speech effect. Linguistic structures exist in diversity, as a result of which they are used in one of several possible interpretations of the surrounding reality. Communicative influence is supported by actualizing and maintaining the object in the minds of receivers (consumers), enriching knowledge about the advertised product, and forming interest in it.