The Role of Creative Marketing in Creating Modern Brands

Abstract

Many brands, whether they are large companies or trying to enter the consumer market, are trying to get consumers' attention on their product. To achieve this goal, they strive to use creative advertising that combines impact and effectiveness. Marketers understand that creative advertising is not only about attracting attention based on public interest and causing heated discussion, but also a way to motivate a purchase. Consider different examples of such advertising. Marketers face many tasks; one of the important ones is communication channels that are effective.