Mechanisms of Customer Attraction Based on Marketing Strategies in Commercial Banks

Authors

  • Jamshid Abrarovich Yuldashev Associate Professor of the Department of “Finance and accounting” of Tashkent State University of Economics

Keywords:

commercial banks, types of services, marketing strategies, customer base, digital banking, remote banking, online banking, lending practice

Abstract

The article analyzes the practical situation of digital and remote services, including types of services provided by commercial banks. Practical suggestions and recommendations are presented on the mechanisms of increasing the customer base by developing the services of commercial banks based on marketing strategies.

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Published

2022-12-20

How to Cite

Yuldashev, J. A. (2022). Mechanisms of Customer Attraction Based on Marketing Strategies in Commercial Banks. EUROPEAN JOURNAL OF BUSINESS STARTUPS AND OPEN SOCIETY, 2(10), 25–32. Retrieved from https://inovatus.es/index.php/ejbsos/article/view/1313

Issue

Vol. 2 No. 10 (2022): EJBSOS

Section

Articles