Creative Business Planning Strategies for Artisans in Uzbekistan: Empowering Embroidery and Puppet Making through Innovation and Tradition

Abstract

This article explores creative business planning strategies tailored for artisans in Uzbekistan, aiming to help them develop and expand their businesses in the modern marketplace. By focusing on the unique traditional crafts of Uzbekistan, the article highlights ways artisans can blend cultural heritage with contemporary business practices. It suggests strategies such as identifying niche markets, leveraging digital platforms for global exposure, building strong brand identities, and fostering collaborations with local and international organizations. Additionally, the article emphasizes the importance of sustainable production practices and community involvement, advocating for the preservation of traditional methods while embracing innovation. The aim is to provide artisans with practical tools and insights that will enable them to navigate the challenges of a competitive global market while remaining true to their cultural roots.