Drivers of Information and Communication Technology Adoption for Enhanced Small and Medium Enterprise Performance in Anambra State, Nigeria
Keywords:
ICT adoption, SMEs, Anambra State, organizational drivers, economic drivers, social and cultural drivers, technology acceptance model, performance enhancementAbstract
This study explores the drivers of Information and Communication Technology (ICT) adoption that can enhance the performance of Small and Medium Enterprises (SMEs) in Anambra State, Nigeria. Grounded in the Technology Acceptance Model (TAM) and the Diffusion of Innovation Theory, the research employs a quantitative methodology, utilizing a structured questionnaire administered to a sample of 167 respondents across various SMEs. Descriptive statistics was employed to evaluate the relationships between technological, organizational, economic, environmental, and social-cultural drivers and ICT adoption. Preliminary findings reveal that organizational drivers, particularly leadership support and employee competencies, significantly influence ICT adoption trends. Economic drivers, such as cost-benefit considerations and access to financing, also play a crucial role. In contrast, environmental drivers, including government policies, and social factors, such as customer demand for tech-driven services, further enhance ICT integration in SMEs. The results indicate that SMEs that leverage these drivers exhibit improved operational efficiency and competitive advantage. The study recommends that SMEs in Anambra State actively invest in employee training and foster a supportive leadership culture to facilitate ICT adoption. Furthermore, collaboration with government agencies can enhance access to necessary infrastructure and financial support, ultimately driving technological innovation in the region.
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