The Strategic Role of Supply Chain and Logistics in MNC Success

Abstract

This study examines the critical role of supply chain management (SCM) and logistics in the operational success of multinational corporations (MNCs) in the current globalized economy. With increasing complexity in global operations, SCM and logistics have become essential for optimizing efficiency, managing risks, and maintaining customer satisfaction. Although previous research highlights the technical aspects of SCM, a knowledge gap exists regarding the strategic application of these practices in fostering competitive advantage and resilience, particularly in emerging markets. To address this gap, a qualitative research approach was employed, using case studies and semi-structured interviews with MNC executives in Singapore. The study explores how MNCs integrate technology, manage global coordination, and adopt sustainability practices in their SCM frameworks. The findings reveal that technological advancements, such as IoT and AI, enhance supply chain visibility and agility, while sustainability practices are increasingly becoming a priority for MNCs. However, challenges remain in fully integrating these technologies and in achieving cohesive global supply chain coordination. The results highlight the importance of strategic partnerships with suppliers and third-party logistics providers (3PLs). The study concludes that effective SCM strategies not only reduce costs but also foster innovation and enhance long-term competitiveness. The implications suggest that MNCs must continue investing in digital and sustainable practices to maintain resilience in an increasingly volatile market environment. Further research is needed to explore agile SCM frameworks and the role of smaller logistics providers in enhancing global supply chain adaptability.