Digitization Strategy
Abstract
The article reveals the role and importance of digital strategy in the market-oriented activities of enterprises. Digital economy is a socio-economic system in the form of electronic, internet, network and virtual economy aimed at increasing the efficiency of production of goods and providing services by means of digital data, which is directly related to the development of information and communication technologies of economic activity, analysis issues are explained.
References
1. Ait Yassine, Fatima. (2023). The Effect of Digital Marketing Strategy on Customer and
Organizational Outcomes. Marketing and Management of Innovations. 13. 45-54.
10.21272/mm.2022.4-05.
2. Yulianti, Sri & Ismaya, Sakti & Indrajaya, Titus & Sova, Maya & Rosmiati, Eros. (2023).
Empowerment Digital Marketing Strategy One Time Entrepreneur Micro Application Social
Media in the Village Mekar Jaya, District Sukmajaya, Depok City. East Asian Journal of
Multidisciplinary Research. 2. 393-416. 10.55927/eajmr.v2i1.2744.
3. Mulyani, Oktavia & Hermina, Nurul. (2023). The Influence of Digital Marketing and Brand
Awareness on Increasing Brand Image and its Impact on Purchasing Decisions. Prisma Sains :
Journal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram.
4. 132. 10.33394/j-ps.v11i1.6594.4. Kayumovich K. O. Digital marketing strategy and tourism
//Proceeding of The ICECRS. – 2020. – T. 4. Khurramov O. K., Saidova F. K. Social mediamarketing-a powerful tool for tourism industry //European science. - 2019. - No.
5. – P. 496. Merdiani, Wentri & Suhardi, Mulyadi. (2023). Digital Marketing: The Role of The
Web Site on Consumer's Purchase Decision (Survey on Consumers of the "Tokopedia" Online
Shop in Indonesia). Journal Administrare.