The Importance of Marketing in the Development of the Textile Industry: A Strategy for Growth and Sustainability

Abstract

This article examines various strategies for increasing competitiveness in the Uzbek textile industry in the face of emerging market dynamics and global challenges. The paper examines challenges such as changing market demand, exchange rate volatility, technological obsolescence, infrastructure constraints, and regulatory constraints, while highlighting opportunities for export diversification, value-added product development, sustainability, digitization, and investment partnerships. The authors comprehensively analyze the problems and opportunities of the industry and provide valuable ideas and practical recommendations for Uzbek textile companies seeking to increase their competitiveness and achieve sustainable growth in the world market.