The Influence of Mobile Marketing on Consumer Engagement in the Digital Economy

Abstract

This study explores the profound influence of mobile marketing on consumer engagement in the digital economy. Mobile marketing, encompassing practices such as personalized messaging, location-based offers, and real-time notifications, is demonstrated to significantly enhance consumer interactions and brand loyalty. The research employs a systematic approach utilizing monographic observation, statistical abstraction, and prospective forecasting methods to analyze the impact. Key findings reveal high engagement rates with mobile advertisements, significant increases in brand interactions through mobile apps, and the effectiveness of personalized mobile messages.