Ways of using Internet Marketing to Improve the Efficiency of the Tour Operator

Abstract

this article discusses the ways of using Internet marketing to increase the efficiency of tour operators, attract modern technologies to the development of tourism in Uzbekistan, the effectiveness of introducing innovative innovations in the field, updating the material and technical base of the service sector in the development of tourism, as well as the use of mobile tourism for, scientific and methodological developments and proposals were made to the extent that the size of the audience allows travel companies to use potential customers in the form of a "chain reaction".