Optimizing Tourist-Recreational Resources for Sustainable Growth in Tourism Markets

Abstract

This article explores strategic approaches for optimizing tourist-recreational resources to enhance the development of tourism markets. Despite the growing importance of tourism in the global economy, there is a notable knowledge gap in effectively leveraging these resources for competitive advantage. Utilizing a mixed-methods approach, including qualitative analysis of case studies and quantitative data from GIS and social media analytics, the study identifies key strategies for sustainable resource management. The findings demonstrate that destinations employing comprehensive resource management and digital marketing techniques achieve higher tourist satisfaction and economic benefits. The results underscore the need for integrating advanced technologies and community involvement in tourism strategies, highlighting significant implications for policymakers and industry stakeholders aiming to promote sustainable tourism development.