Current State of Marketing on the Securities Market of the Republic of Uzbekistan

Abstract

The current state of marketing in the securities market is a complex and dynamic process, reflecting the changing requirements and expectations of investors, the development of technology and regulation. This review analyzes the main trends and challenges faced by participants of the securities market in modern conditions. Such aspects as digitalization and online presence, personalization and analytics, ethical marketing and sustainable investing are discussed. Factors influencing the involvement of the population in the securities market and problems faced by market participants in Uzbekistan are also covered. The review provides a better understanding of current trends and directions of development of marketing in the securities market and identifies potential opportunities for improving the effectiveness of marketing strategies in this area.