The Role of Advertising in The Marketing System

Abstract

The article analyzes the role of advertising in the development of marketing in business activities, advertising methods and economic indicators at the end of last year. The importance of marketing for the economic development of a country is emphasized in the sources. Marketing activities encompass advertising, sales, distribution, and branding, contributing to the delivery of a higher standard of living, reducing distribution costs, creating employment opportunities, protecting against business slumps, and increasing national income. Marketing is crucial for meeting the diverse needs of society, creating demand, and improving the overall quality of life through the promotion of goods and services tailored to consumer preferences.