The Influences of Brand Image, Brand Trust, and Perceived Quality to the Purchase Decision of Toyota Brand Vehicles of the State Civil Apparatus at South Minahasa Regency

Abstract

Vehicles are currently one of the people's needs in carrying out their duties and work, with various choices available through various brands of different types and qualities. For this reason, how does a good brand image, good brand trust and the perception of quality that consumers receive influence the decision to purchase a Toyota brand vehicle. In this research, the ordinary least square calculation method is used where the vehicle purchasing decision is used as the dependent variable while brand image, brand trust and perceived quality are fixed variables. The sample in this study amounted to 50 people using a non-probability sampling technique. By using primary data collection methods or by using questionnaires distributed to SCA in South Minahasa Regency. Where, based on the calculations carried out, the results were found that brand image, brand trust and perceived quality together had a positive and significant influence on purchasing decisions, as well as by calculating individually using t-count, positive and significant results were also obtained.