Ways Of Increasing the Efficiency of Innovative Marketing Strategy of Commercial Banks

Abstract

The article examines the processes related to the system of improving the efficiency of the innovative marketing strategy of commercial banks and the mechanism of its implementation. The impact of the marketing strategy improvement system on credit and investment activity of commercial banks was studied. In the conditions of modern market relations, the impact of the formation of innovative marketing strategy of commercial banks on the competitive environment in the market of banking services is systematized. Scientific proposals and practical recommendations on the directions of organizing the processes of increasing the effectiveness of the innovative marketing strategy of commercial banks have been formulated.