Global Marketing, Its Importance and Development Conditions

Abstract

The use of marketing principles and methods in foreign economic activity is becoming increasingly important. Foreign economic activity in the field of marketing in foreign countries is called international marketing. International marketing is often defined as the marketing of goods and services across national borders, or marketing by an international company that produces and distributes products and services in two or more countries. The content of the international marketing concept and its development directions depend on the nature and extent of the connection of goods and services with the world market. This article analyzes the importance and development of global marketing.