The Importance of Digitalization of Small Business and Private Entrepreneurship in the Development of the Country's Economy

Abstract

The rapid entry of modern techniques and technologies into our lives and the increase in their role in human life, as a result of which yesterday's needs disappear and today's new needs appear, and non-stop research in any field of production and service. means need. The experience of developed countries shows that any type of enterprises operating in this country will not be able to operate for a long time in today's competitive world, if the existing production entities in the country do not regularly conduct marketing research or provide optimal options for meeting the needs of consumers.