Marketing Strategy For Developing Pulau Sara Beach Tourism Destinations, Talaud Islands District

Abstract

This article is a description of the implementation of community service which focuses on strategies for managing working capital and business development as part of financial management. The aim of the Community Partnership Program (PKM) is to increase the income of the Fish Sellers Group at Tuumpa Market, Tuminting District. The PKM team concluded that this Fish Selling Group needs understanding, training and assistance to develop their business, through making products from fish as basic ingredients and effective financial management. The Fish Sellers Group in Tuumpa Village, Tuminting District does not yet know financial management, namely working capital management, and has limitations in producing innovative products. Implementing proper working capital management will have a positive impact on partners to increase income. Meanwhile, partners' limitations are producing innovative products. In this PKM, the basic assumption that it is important for this PKM to be implemented is that the fish sellers at Tumumpa Market are members of the public and are the target audience who have never received this socialization and training. Another assumption is that they really need socialization and training regarding financial management and business development through product diversification such as Fish Crackers, Fish Floss and Fish Sambal. This PKM was carried out to try to answer the problem of low knowledge of fish catches, lack of creativity on the part of the fish seller group in managing available fish resources, and lack of knowledge in managing finances. Outcome plans include: increasing knowledge and skills in utilizing technology to produce more economical products from fish raw materials, having the ability to manage finances. The target output is journals published through ISSN journals and online media publications.